From customer insights to cash flow. Reliable clarity, alignment, and growth.
Efficiency meets Humanity
Your executive-as-a-service, translating customer intelligence into efficient decisions and financial results.
40%
Customer retention Improvement
30%
operational complexity reduction
0 cost
of a headcount
While you stay focused on strategy, we embed with your team and help your company growth.
Efficient decisions equal Growth.
We partner with entrepreneurs and investors who believe that sustainable growth stems from everyday decisions - grounded in customer understanding, innovation, and clear financial results.
See what others don’t. Lead from a broader angle.
We are an Executive-as-a-Service firm delivering fractional leadership, integrating Business Strategy, Operations Efficiency, and Customer Experience for growth-stage companies.
(without the overhead).
TRUSTED BY
Meet your expert partners
We are strategic operators with over 30 years of combined experience scaling growth-stage companies, driving business transformation, market expansions, and funding rounds.
Thaysa Starling
Global Business Strategist • Growth • AI • CX Award winner
Marcos Cordeiro
Growth • Value generation • Finance
What make us different
USA General Manager - Global CPG Company
“Thaysa's ability to integrate customer experience, operational strategy, and business performance is rare. I have worked with professionals in various markets, and very few demonstrate the strategic depth and executional clarity that she brings. Her approach is structural, data-driven, and scalable. She brings vision and discipline, and her influence is felt across teams, touchpoints, and regions. Her understanding of customer experience is deeply tied to organizational performance, brand positioning, and global business outcomes.”
The power of HOW • Do more. Spend Less •
The power of HOW • Do more. Spend Less •
At DEX, our differential lies in HOW we do it.
Through our proprietary, award‑winning methodology, we combine deep customer intelligence with CFO‑level financial discipline.
All the impact of a seasoned executive, without the cost or commitment of a full‑time hire.
Sr.CX Ops Director - Global Tech Company
“Thaysa proactively created an initiative that decreased solution design time by 40%, increased solutions designed per month eightfold, and improved Product Committee approvals by 17%. Acting as Scrum Master, she successfully managed 14 cross-functional sprints across eight business teams, co-creating 11 robust solutions that generated significant improvements in product development, business processes, campaigns, and platform policies. Her strengths in team management, strategic thinking, execution, resilience, and stakeholder management were evident.”
HOW - our ways to work alongside you.
We got you! Rooted in the fast-paced startup world, we understand the urgency of your goals.
We manage the details, allowing you to focus on what truly matters: your core business priorities.
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Acting as your interim or part-time leader (e.g., Head/Director of CX), leading strategy, execution, and team alignment without the cost of a full-time executive hire.
Examples: Owning your CX strategy, leading transformation programs, building and mentoring your internal team. -
Ongoing or on-demand decision make support.
Examples: Founders & executive decision support in complex challenges, market entry strategy, board-level advice. -
One-on-one guidance to enhance leaders problem-solving, stakeholder management, and execution skills.
Examples: Coaching on leadership presence, decision-making frameworks, and stakeholder influence. -
Interactive, hands-on sessions to equip teams with skills, tools, and frameworks they can apply immediately.
Examples: CX methodology training, service design sprints, customer journey mapping workshops.
When to consider DEX?
Your CX isn’t driving growth
It's treated as support, but you know it could be a powerful engine for revenue, retention, and ROI.
You have data, but no action
Customer data and insights aren't connected to the business KPIs, unit economics, or shareholder decisions.
You need financial and market clarity
From customer understanding, product & service market fit to P&L impact, decisions feel more like guesses than solid choices.
You're scaling, but also problems
Processes, teams, and resources are not yet structured to support the sustainable growth you envisage.
Your teams are running in silos
Goals are disconnected, collaboration is slow, and technology isn't enabling efficiency.
You lack people without the overhead
You know what to do, but need experienced, hands-on senior leadership guidance and/or resources to execute it right.